I am a Game Studio Founder, Creative Leader, and multi-disciplinary creator with over two decades of experience across games, media, and music. From bootstrapping an award-winning indie studio to translating massive global IPs into thriving digital ecosystems, I specialize in bringing ambitious interactive experiences to life.

As the "glue" that holds cross-functional teams together, my expertise spans the entire production pipeline. I have worn almost every hat in development, including game design, UX, 3D art, animation, and audio. This gives me a granular understanding of what it takes to build and scale complex products. Most recently, I have integrated AI and ML tools into creative workflows to accelerate prototyping and enhance decision-making across games and youth-focused content.

My journey did not start in games. After leaving behind a sensible electronics engineering degree, I spent years leading national audio production teams, heading faculty at an electronic music academy, and touring globally as a pioneering live electronica artist. These experiences forged a deep understanding of audience engagement and organic community building that continues to drive my work today.

Whether collaborating with global brands or directing scrappy indie teams, my leadership philosophy remains the same. I build kind, high-performance cultures rooted in a simple belief: to create fun experiences for players, the team needs to have fun creating them, empowering everyone to do work they are genuinely proud of.